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Tyres do not get the colour black from design choices, but rather it is a functional by-product.
During the manufacturing process, a rubber compound is mixed with a substance called carbon black, which has some important benefits such as the following:
If there was no addition of carbon black to rubber compounds, tyres would be a natural, off-white colour and would degrade far more rapidly when exposed to sunlight, as well as wear out significantly sooner.
The black colour of tyres is simply a functional by-product of the carbon black additive.
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