The merger between Jaguar and car manufacturer Land Rover in 2013 marked a particularly interesting progression for the brand, as it united two quintessential heritage brands with two very different underlying purposes. Land Rover is a brand that specialises in off-road vehicles, with Jaguar known for its high performance and sleek design. Combining the two led to Jaguar innovating the SUV and luxury sedan market, while Land Rover continued to dominate the off-road market – both benefitting from the versatility and innovation of their link.
But as any vehicle owner will know, even the finest sports car or the most reliable off-road vehicle is only as good as the tyres attached to it. Jaguar relies on tyre brands like Continental and Goodyear as its OEM (original equipment) selections, citing the stability at high-speeds, reliability, and balanced performance across different terrains and conditions.