The history of Milever Tyres is closely associated with the Wanli Group story. Founded in 1988, the Wanli Group – or Wanli Tire Company – is a Chinese organisation that specialises in the development of high-quality tyres for different uses and vehicles.

Prior to being known under the Wanli name, the official name was actually the Guangzhou South China Rubber Tire Company. Radial tyre production within this company began in 1989, with Wanli producing tyres for brands like Firestone in the United States.

Ever since the early 1990s, Wanli Tires and its subsidiary brands Milever, Sunny and Wanli, have all consistently invested in research and innovation, considering the role of technology in the tyre industry both now and in the future.

Milever is recognised as one of three independent tyre brands under the Wanli Group. It falls under the mid-range category of the market, balancing its diverse range with affordable prices and high levels of functionality.

While not on the same premium level as brands like Michelin, Bridgestone and Pirelli, Milever does offer high value for money and a balance of both quality and endurance especially facing long journeys and when navigating challenging conditions and terrains.

Some other benefits of the Milever tyre brand, aside from its commitment to delivering value and cost-effective tyres, include the comfort and stability enjoyed by drivers, the sports-friendly design of some of its tyres, and the winter performance and off-road traction of others.

Notably, Milever Tyres has developed a few collections and models which are engineered for specific conditions and driving experiences – with these all highly rated by drivers who use them.

Milever Tyres is a mid-range brand that offers a compromise between driving comfort, safety, and performance. Headquartered in China, many of the Milever Tyres benefit from exposure to leading research and development within its ownership under the Wanli Group, with innovation at the heart of tread design and patterns.

Wanli Tyres, as a group, sits within the top 50 tires in the world, with its Milever Tyre brand spanning passenger car tyres, light truck tyres and heavy goods tyres. Among the top and most popular models, the Milever MA349 is a high-performance sports tyre with a bridge of traction and acceleration, while the Milever MA346 is run-flat tyre which is purpose built to minimise damage and the risk of punctures when driving on different terrains.

Other notable models include the Milever MU160 and MU050 SUV and 4x4 tyres for off-road driving, and the Milever MP270 which is designed for comfort and a smooth driving experience.

Across the light truck and TBR markets, Milever is similarly prolific – with tyres that boast superior traction and grip, as well as precise handling and strength. Models include the Milever ML150 and the MC557 tyres.

With so many different collections to choose from, Milever spans the practical and adventure-ready tyre market as well as every day, commuting, and high-performance tyres.

While not a premium brand like Continental or Kumho, Milever does benefit from its multi-brand ownership under the Wanli Group name – exposing the brand and its products to leading innovation, research and development. Starting with tyre size, drivers can identify the tyres that best suit their surrounding climate and driving experience, using load index and speed rating to select tyres that are supportive and ideal for handling.

Head to our Knowledge Hub for more on identifying the right tyres, to access local tyre fitting, and to compare different tyre brands.