The story of Westlake Tyres starts in 1958 with the formation of the Zhongce Rubber Group Company. Originally focussing on the production of bicycle tyres, the Zhongce Rubber Group saw an opportunity to expand into the automotive market, with tyres for cars and other vehicles, launching Westlake Tyres as one of its headline brands.
Diversity has remained an integral value across the Zhongce Group expansion and the manufacturing of its plethora of tyres under the Westlake name and as part of other brands – including Goodride, Arisun, and Trazano. This diversity can be seen in the number of vehicle types that these tyres support, as well as the variable conditions and climates.
Alongside this continued expansion in the tyre range, Westlake Tyres and its parent company invest heavily in premium tyre technology. This includes a world-class tyre noise testing facility, x-ray inspection, track testing systems, and balancing and uniformity testing.