The Superia Tyres story starts in 1926, when the brand was initially pitched as a manufacturer of bicycles. Over the years, Superia expanded its production into other steel and aluminium industries, before becoming a prolific tyre brand in the 1970s.

Because Superia Tyres is geared towards the future, its collection balances sustainable design and construction with EV-optimised tyres, year-round solutions, and tyres that are engineered for off-road stability as well as smooth road traction.

Superia Tyres are manufactured by ZC Rubber, benefitting from the manufacturer’s history and reputation across the tyre production industry. Tyre technology remains a priority for ZC Rubber, and Superia Tyres by association, while eco-friendly design and build are also core attributes.

Superia Tyres is considered a mid-range brand on the market. While not as premium in quality or performance as brands like Michelin, Pirelli and Bridgestone, Superia Tyres offers a balance of reliable driving experience and affordability. Its tyres are engineered for different driving conditions and climates, with off-road and 4x4 tyres as well as seasonal and all-weather tyres.

Just some of the benefits noted by drivers who choose Superia Tyres, include the versatility across the extensive range, and the compliance with which Superia meets international driving and safety standards.

The sustainability of Superia Tyres is also worth mentioning, covering not just the durability of tyres and their optimised fuel efficiency, but also the way tyres are produced and the materials that are used to construct them.

Suffice to say, Superia Tyres boasts an extensive range of tyres with options for different vehicles and climates – from all-season passenger car tyres to off-road tyres for rugged landscapes, commercial tyres, and performance tyres for smooth tracks.

Among the most popular models, The EcoBlue collection is one of the most prominent among everyday drivers and those looking for a tyre that offers safety and comfort as well as superior handling and performance. The EcoBlue HP is a high-performance model, while the Superia EcoBlue UHP supports an even greater rate of performance.

The EcoBlue EV, meanwhile, is an electric vehicle-ready tyre, with the EcoBlue SUV combining the strong construction and reliable build with rugged off-road functionality. The EcoBlue collection goes so far as to encompass all-season models and truck models with the EcoBlue Van tyre – making it one of Superia’s most diverse tyre collections.

Other notable models include the BlueWin HP for high-performance winter driving, the BlueWin SUV for winter driving across challenging terrains, and the RS100 which is an everyday summer tyre for seamless driving.

Whether you are set on Superia Tyres or want to understand a bit more about the brand and how it compares with premium options like Yokohama and Continental, you’re in the right place.

Not only is our Knowledge Hub packed with information on tyre size calculations, speed index specifications and more, but you can browse all available and in-stock tyres with ease and can get in touch to learn about local tyre fitting garages and mobile services. You can also use our tyre guides to identify the best tyre for your local climate and vehicle type, and to discover the common signs that your tyres need replacing.