Matador Tyres are produced by the Continental Group — one of the world’s leading tyre manufacturers. Originally founded in Slovakia in 1905, Matador became part of Continental in 2010 and continues to deliver reliable, long-lasting tyres for drivers seeking mid-range quality at competitive prices. Learn how Continental’s ownership has strengthened Matador’s innovation and global reputation.
When small tyre brands are acquired by larger companies, they benefit from exposure to the company’s factories and facilities, testing centres, market innovation, and reputation.
It’s a way for smaller brands to thrive, while elevating the larger company’s offering through the ideas and creativity of smaller brands.
Matador is one such small brand which was initially founded in 1905 and now serves a global audience through its overarching parent company.
But where does the ownership of Matador Tyres now lie?
Who Owns Matador Tyres?
Matador Tyres now falls under the ownership of well-known company, The Continental Group – and has done since 2010.
It joins the likes of Uniroyal, Barum, General Tire, Viking, Gislaved and Sportiva, alongside Continental’s own range of premium tyres.
Having acquired several different brands, Continental is able to serve a wider section of the market – from cheaper brands to the more premium tyres. But Matador still produces its tyres under its own brand name, derived from its roots in Slovakia.
