Thinking of switching to Yokohama tyres? In this guide, we explore the history, performance, and sustainability behind Japan’s second-oldest tyre brand. Find out what makes Yokohama tyres stand out for durability, comfort, and eco-efficiency — and whether they’re a smart investment for your vehicle.
With so many tyre brands on the market, and very little guidance regarding what really separates each brand from the next, we thought it was time we tackled some of the best known (and most underrated) brands available for drivers.
Yokohama is a tyre brand that covers the market, offering both performance tyres and everyday tyres for smaller vehicles. Founded in 1917, Yokohama is the second-oldest tyre manufacturer and brand to come from Japan and marks a move in the direction of innovation with its approach to fuel efficient and eco-friendly tyres.
Suffice to say that Yokohama is one of those all-rounder brands that delivers a solution for all vehicles.
But can a brand that covers all corners of the market really deliver quality to all types of driver and vehicle? Let’s take a closer look.
The History and Rise of Yokohama
Yokohama was founded in Japan in 1917 and has since become an innovator in the tyre market.
As such, much of its popularity and prominence on the market stems from its diverse range of tyres and the fact that those tyres are continuously improving while remaining accessible across the market.
And that’s not all. Yokohama has continued to invest in innovation on the tyre market and remains a premium brand which is committed to making the very act of driving greener and more sustainable.
What Tyres Does Yokohama Specialise In?
Yokohama is all about making vehicles sustainable both in terms of their longevity and their efficiency from an environmental standpoint. All of this is balanced by Yokohama’s commitment to comfort for drivers and the kind of reliability that stems from tyres which are well made.
While the tyres that come from Yokohama are typically more expensive than many other brands, the durable construction and the fact that they are both smooth in design and versatile with regards to the collection as a whole, means that Yokohama has a solution for every vehicle type.
So, we can say that Yokohama is premium but with collections which are built for everyday vehicles.
Why Buy Yokohama
Yokohama tyres last longer than many of their competitors. The diversity of - and expanse across - the range also means that there are tyres for all vehicles and for all occasions.
Whether you’re looking to enhance the performance of your vehicle or increase the amount of control you have over your vehicle in the colder and wetter winter months, Yokohama has the right tyres for you.
Other benefits of the Yokohama brand include its commitment to sustainability which helps drivers to become more efficient on the road, and the tyre structure which prioritises great grip, traction, and comfort for drivers and passengers.
