Cookie Policy
This website is operated by Drivemax Ventures Ltd, trading as Tyres.co.uk (“Tyres.co.uk”, “we”, “us”, or “our”).
Registered address:
Drivemax Ventures Ltd
71–75 Shelton Street
Covent Garden
London
WC2H 9JQ
United Kingdom
This Cookie Policy explains how Tyres.co.uk uses cookies and similar technologies when you visit our website.
What Are Cookies
Cookies are small text files that are stored on your computer, smartphone or other device when you visit a website. They allow websites to recognise your device and store certain information about your preferences or past actions.
Cookies are widely used to make websites work more efficiently, improve the user experience and provide information to website owners about how visitors interact with their site.
Types of Cookies We Use
We use different types of cookies on Tyres.co.uk to ensure the website works properly and to help us improve our services.
Strictly Necessary Cookies
These cookies are essential for the operation of our website. Without them, certain features and services may not function correctly.
Examples include cookies used for:
• website navigation
• secure checkout processes
• remembering items in your basket
• security and fraud prevention
These cookies do not store personally identifiable information and cannot be disabled through our website.
Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website so we can improve its functionality and performance.
For example, we may use tools such as Google Analytics to collect information about:
• pages visited
• time spent on the website
• traffic sources
• user interactions
This data is aggregated and anonymised wherever possible and is used solely to improve the performance and usability of the website.
You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
Functional Cookies
Functional cookies allow the website to remember choices you make, such as preferences or settings, in order to provide a more personalised browsing experience.
These cookies may remember things such as:
• location preferences
• previously viewed products or searches
• saved user settings
Advertising & Marketing Cookies
We may use cookies from advertising partners such as Google Ads, Meta (Facebook / Instagram) and other advertising platforms.
These cookies help us:
• measure the performance of our advertising campaigns
• understand how visitors reach our website
• display relevant advertisements to users who have previously visited Tyres.co.uk
These cookies may track browsing behaviour across different websites and create a profile of your interests to deliver more relevant advertising.
Call Tracking
We may use call tracking technology on our website to help us understand which marketing channels lead customers to contact us.
Dynamic phone numbers may be displayed depending on how you arrived at the website. This allows us to analyse which marketing campaigns are most effective.
Calls may be recorded for training and quality assurance purposes.
Behavioural Analytics
We may use behavioural analytics tools such as Microsoft Clarity or similar services to analyse how visitors interact with the website.
These tools may record information such as:
• mouse movements
• page interactions
• scrolling behaviour
Sensitive or personally identifiable information is masked to protect user privacy.
Third-Party Cookies
Some cookies may be placed by third-party services that appear on our pages, such as:
• analytics providers
• advertising networks
• embedded content providers
These third parties may use cookies according to their own privacy policies.
Managing Cookies
You can control or delete cookies through your browser settings at any time.
Most browsers allow you to:
• view which cookies are stored
• delete cookies individually or entirely
• block cookies from specific websites
• block all cookies
Please note that disabling certain cookies may impact the functionality and performance of the website.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how we use cookies.
Any updates will be posted on this page and will take effect immediately upon publication.
