Ranked the 11th largest tyre company in the world, with headquarters in Japan and eight factories located strategically across Asia, America and Europe, Toyo Tyres is a Japanese brand that’s known for its mid-range tyres.

While innovation and durability are both accolades upheld by the brand across its tyre range, it’s the 4x4 tyre and SUV tyre markets where Toyo particularly stands out. This is because Toyo tyres throws a great deal of its performance quality into the off-road driving market, and towards driving on more challenging terrains.

Across its own marketing, you’ll see that Toyo Tyres prides itself on manufacturing and providing tyres for a wide range of terrains and road surfaces. The tyre brand boasts over 70 years of history and has been operationally present in Europe for the past 36 years – giving itself a solid reputation, especially in the performance sector.

Despite this unrivalled approach to performance, as evidenced by Toyo Tyres’ investment in high-value technology and motor racing, it is not considered a premium brand – rather, it sits towards the top of the mid-range market.

When it comes to selecting the best car tyres, whether it’s a 4x4, SUV, or a sleek sports car, Toyo Tyres has an on- and off-road solution available. Priced fairly, with a commitment to value as well as performance, you will find that Toyo tyres also provides advice on how to ensure durable tyre fitting, maintenance, and more.

At Tyres.co.uk our team can help you compare Toyo tyres against other brands, and provide advice on everything from tyre pressure to MOT servicing and beyond.