Ovation Tyres was founded in 1995, as a brand formed under the Shandong Hengfeng Rubber & Plastic Company. Recognised as one of the leading tyre manufacturers in China, which itself has a huge presence in the rubber and tyre market, the connection to the Shandong Hengfeng Rubber Co means that Ovation Tyres benefit from high production rates and unrivalled development.

Throughout its history, Ovation Tyres has expanded both its product range and its international prominence, manufacturing tyres for different vehicles, terrains, and seasons. This is thanks to the research behind each tyre, and the access to leading production equipment and state-of-the-art testing facilities within the Ovation Tyres factory.

The diverse selection of tyres manufactured by Ovation Tyres covers different seasons and terrains and ensures that the brand is accessible to a wide array of drivers. While not considered a premium brand like Michelin or Continental, Ovation Tyres does offer a balance of quality and affordability. The tyres are considered popular among drivers who want reliable wet grip and dry performance, and who want to enjoy a comfortable and quiet driving experience on mixed terrains and challenging surfaces.

One of the most prominent features of the Ovation Tyres brand is its connection to one of China’s leading rubber production facilities. With Ovation Tyres being produced in a leading rubber factory, tyres are both advanced and reliable, using the most innovation rubber compounds and tread patterns to maximise durability, safety and reliability.

As you browse the Ovation Tyres collection, you will see that each model is built with a balanced approach to product quality, performance, and longevity. Tyres are developed under the same production standards as leading brands like Bridgestone and Pirelli, but with more affordable prices.

Among the top models are the Ovation VI-388 summer tyres for everyday driving, and the Ecovision VI-682 which provides fuel efficiency and a long-lasting tyre tread pattern alongside the comfort and safety that drivers need. SUV drivers and those who manage journeys on- and off-road can opt for the Ecovision VI-186HT tyres, while the Ecovision VI-186AT is one of the most popular all-terrain models from the Ovation range.

Other notable tyre models include the Ovation winter range including the Ovation W592, and the light truck range which offers strength and stability to larger vehicles.

From navigating different terrains and climates, to matching your vehicle with the right tyre size and specifications, choosing the right tyres means considering both functionality and performance. Ovation Tyres is a mid-range brand that benefits from its access to leading research and production facilities – manufactured under the Shandong Hengfeng Rubber & Plastic Company.

Starting with tyre size, drivers can then look at speed index and load index for their vehicle, before matching their surrounding roads with tyres to suit the terrain and climate. Our Knowledge Hub is packed with information on brand comparison, tyre selection and maintenance, and can help you identify the best local tyre fitting service for you.