While Orium Tyres are made in a factory that was opened in 1935, the Orium brand wasn’t founded until 2013 with the identification of new driver needs. While Orium is considered a mid-range brand, the factory in which Orium tyres are produced is owned by Michelin, which provides unrivalled access to research and development across the tyre market.

Throughout its relatively short history, Orium Tyres has expanded its range of tyres to suit different vehicles and driver needs, becoming well known for its commitment to safety and affordability – as prioritised by modern drivers.

Orium Tyres is a mid-range brand. Its tyres are manufactured in a factory that’s owned and used by Michelin, however the Orium branded tyres are not developed to the same standard as other premium brands like Pirelli, Bridgestone and Continental.

Despite this, Orium has become a popular brand among those who want the quality of leading production processes, but without the refined performance attributes that lead to high costs. Some of the benefits of Orium’s collection of car tyres, truck tyres and off-road tyres include the modern features, the versatility across the full range, and the focus on safety.

Many of these benefits and features stem from the brand’s access to tyre technology used by premium brands, including its unique silica tread compound and tyre tread pattern blocks, and the tread designs which vary by season.

With Orium Tyres boasting models and products in the passenger car tyre market as well as the commercial market and off-road market, its collection is varied. Identifying the most popular models depends on driver preferences and their local climate, with many choosing to browse by season as referenced below.

One of the most popular Orium car tyres is the Orium All Seasons tyre, with its modern tread design and optimised fuel efficiency, balanced against its safe tread pattern and handling. The Orium HP is a high-performance tyre with advanced tread wear compounds, while the Orium 701 is a summer tyre for SUVs and off-road driving, that offers a balance of safety and performance on different terrains.

Other notable tyre models from Orium include the SUV ICE for off-road winter driving, the Orium Touring for longer journeys, and the Orium Road Terrain summer tyre for smooth driving experiences.

From all-season tyres for year-round safety and convenience, to summer and winter tyres that are built for specific conditions, choosing the right tyres means considering your climate as well as your vehicle. Most drivers start with tyre size and specifications and then move onto the specifics of climate and terrain, load index and speed index.

Our Knowledge Hub is an excellent resource for drivers seeking support in choosing the right car tyre for them, combining tyre brand comparison data with information on local tyre fitting garages and more.