Nokian Tyres was founded in 1988 in Finland, though its founding company was brought to life in 1898, becoming one of the world’s leading manufacturers of winter tyres. This reputation is thanks, in no small part, to its Finnish roots and the establishment of a world leading facility for testing winter tyres.

Originally, Nokia Tyres produced bicycle tyres as well as vehicle tyres, though ultimately it sold the bicycle branch to another Finnish company – focussing on the production of safe, performance-focussed vehicle tyres. Over the years, Nokian Tyres has continued to invest in the development of tyres that are deemed safe across different climates and conditions, with 1936 seeing the introduction of the Hakkapeliitta branded winter tyre.

The Hakkapeliitta model remains the most popular winter tyre across many Nordic countries, now owned and produced under the Nokian brand which was formed in 1988.

Since 1988, production has increased, testing has become more sophisticated, and the brand’s expertise in extreme conditions continues to drive its development of safe, reliable tyres for varying climates.

The Nokian Tyres brand is considered a premium brand, especially with regards to its winter tyre range which is recognised as being at the top of the tyre market.

Innovative technology sits Nokian Tyres alongside other premium brands like Pirelli, Michelin and Bridgestone, while its geographical position as the northernmost tyre brand on the market means that Nokian Tyres is well placed to produce the industry’s best winter tyres.

Some of the benefits from a driver perspective include reliability and of course the brand reputation, which is demonstrated in the durability and longevity of each tyre model in its intended climate and conditions. Among the core innovations used by Nokian Tyres, drivers particularly herald the Arctic Grip Crystals which boost traction on ice, as well as increased sustainability that derives from the use of eco-friendly materials, and the complex tread patterns that facilitate superior traction.

Nokian Tyres is one of the top brands on the tyre market, with many of its tyre models selected by drivers for their stability, safety, and performance.

Among the most popular models, one notable tyre collection is the Hakkapeliitta winter range – first developed well before the rest of the Nokian Tyre range – which balance traction with pliable rubber compounds for winter performance. The Nokian Hakkapeliitta R5 is one such model, while the Hakkapeliitta 10 EV studded offers extra grip to electric cars which are both heavier and more challenging to handle in cold conditions.

The Nokian Remedy WR G5 is another tyre which rates well for winter driving, developed for passenger cars and SUVs. Meanwhile, models like the Nokian Seasonproof 2 offer all-season performance and stability come rain or shine, and the Nokian Powerproof 2 delivers the same reliability and functionality in the summer months.

While Nokian undoubtedly ranks highest with its collection of winter tyres, it does not neglect other areas of the market – with all-season and summer tyres also considered some of the best for navigating different terrains and climates.

Nokian is one of the best tyre manufacturers for those seeking reliable winter tyres that are fit for purpose. Not only are they strong and stable, but they’re safe, they support performance, and they're consistent in their reliability and versatility.

And this premium brand doesn’t end there, with tyres that are also built for off-road driving, for all-weather driving, and for summer temperatures. Whether you’re set on the Nokian brand or want to find car tyres from another premium brand, use our Knowledge Hub to learn more about the market, what to look for, how to identify tyre size, and how to access local tyre fitting for your vehicle.