The Lykeen Tyres brand was founded in 2025, making it a young brand against the backdrop of alternative tyre brands across the market. Nonetheless, because Lykeen is owned by the Shandong YouYue Rubber Technology Company, every tyre within its collection is built on the prestige of the broader company’s history and innovation in the tyre industry.

Shandong YouYue also owns the Zelda Tyres brand and Bentanzo Tyres, with each of its three brands built for different type of driver. Bentanzo is the company’s answer to high-performance tyres, while Zelda Tyres is a versatile flagship brand and Lykeen supports an enjoyable and reliable driving experience.

Over its relatively short history, Lykeen Tyres has become a popular option for drivers seeking reliable performance and safety, with the Lykeen name derived directly from the Norwegian term ‘Lykke’ which means joy, happiness and enthusiasm.

Lykeen is not a brand that’s considered among the premium market names. While its various models are heralded for their suitability across different climates and driving experiences, they do not offer the same performance benefits as names like Michelin, Pirelli, Bridgestone and Continental.

What Lykeen Tyres does do is offer a range of passenger car tyres that utilise innovative tyre technology to create new tread patterns and sidewalls – both of which enhance the aesthetic of the tyres as well as their adaptability in different conditions.

Some of the benefits noted by drivers include the comfort and safety features of Lykeen tyres, the performance-enhancing tread patterns, high levels of traction from the grooves and silica compounds, and the versatility of the collection which covers all-season and all-terrain tyres, winter tyres and various performance tyres.

Lykeen Tyres may not be a premium brand in comparison to other names on the market, but it does support the reliability and functionality that modern drivers are looking for – with environmental benefits deriving from its leading production facilities.

With Lykeen Tyres prominent across the performance tyre sector as well as offering seasonal tyres, on- and off-road tyres, the most popular models vary between drivers and vehicle owners. It’s worth noting here that all three brands owned by the YouYue Rubber Group, Lykeen, Zelda and Bentanzo, benefit from the same manufacturing facilities and leading development to support production. This means that if there isn’t a Lykeen tyre to suit your needs, there may be a better model available from one of the other brands.

Among the top Lykeen tyre models, drivers who prefer the versatility of an all-season design tend to opt for the all-season Lumira 4 Season model, with its sophisticated V-shape tread pattern and balanced performance. Lykeen also has a high-performance range, spanning the Agnite Apex performance tyre and the Lumira Elita tyre. The Lumira Elita in particular is an ideal SUV tyre that bridges comfort with a smooth driving experience, wet grip and traction.

Another popular model is the Lumira HP tyre and the Grand Centurion A/T tyre, both of which are ideal for mixed terrain driving, for long journeys and superior off-road traction.

Lykeen Tyres is one of three brands engineered and developed by the Shandong YouYue Rubber Company – providing quality and durability to all drivers. While not a premium brand, Lykeen’s tyre range does encompass a number of high-performance tyres which are noted for their comfort and stability.

Drivers who choose Lykeen Tyres can browse different models here, or head to our Knowledge Hub for more information on how to compare brands, identify tyre size and specifications, and book local tyre fitting services with ease.