Founded and headquartered in the Shandong Province, Invovic Tyres is a Chinese brand that relies heavily on leading and innovative tyre technology, as well as quality control and real world testing. Its tyres are all designed with a driving experience in mind, bridging safety, reliability and control with low noise and a comfortable ride – across different terrains and in different conditions.

While Invovic does not manufacture specific off-road tyres that are designed purely for challenging terrain, it does boast an assortment of SUV and 4x4 tyres which can handle some of the complex needs of off-road tracks and surfaces.

Invovic is recognised as a budget-friendly tyre brand. Despite its investment in tyre technology and its popularity across different weather conditions and climates, it does not reach the same premium level of quality as brands like Michelin, Bridgestone, Goodyear and Continental.

Some of the attributes of the top Invovic tyres on the market include value for money and durability, the high performance in challenging conditions, and the combination of comfortable driving experiences and the low noise generated by tyres.

These tyres are particularly well regarded by drivers who use their vehicle everyday and who need durability and reliability through regular use – without the high price tag of the industry’s top brands.

The Invovic tyre range spans passenger cars and larger trucks, with tyres that balance performance with comfort and the high standards imposed by the brand’s wider group ownership under the Invovic Tyre Company.

Among the most popular tyres, you’ll find summer and winter tyres, as well as the more versatile all-season collection. The Invovic EL601 model is one of the brand’s standout SUV tyres, noted for its excellent value and the reliable performance across dry and wet roads. Some of the reviews for the EL601 tyre mention its mixed-weather traction, innovative tread pattern to manage seamless handling, and the enhanced fuel efficiency bridged with low noise.

The EL916 is another summer tyre with a sophisticated tread pattern and a wide range of tyre sizes available, while the Invovic RS-One tyre is thicker for mixed terrain traction.

The Invovic EL805+ is one of the brand's reliable winter models with evenly distributed tyre pressure and vehicle weight, and the EL318 model offers all-season versatility.

With Invovic a popular tyre brand from the affordable end of the market, it’s not hard to see how these budget-friendly brands become so prolific in the sector. Invovic offers leading tyre technology, matching the quality of some of the top premium brands like Pirelli – but at much more affordable prices.

From identifying new tyre size and specifications to managing the needs of tyre pressure and maintenance, securing local tyre fitting partners, and choosing the best brand for you, our Knowledge Hub is packed with everything you need.