Imperial Tyres
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Imperial Tyres is a Belgian tyre brand, established in 2011 and owned by Deldo Autobanden N.V. which is one of the largest wholesalers of tyres in Europe. Imperial Tyres balances affordability and high value with reliable, high-quality tyres – specialising in passenger car tyres for all seasons and terrains.

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All Imperial Tyres

195/70R15 R (104) Image
  • D
  • B
  • 72B
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Snowdragon Van

195/70R15 R (104)
  • Tick Icon Car
Fully Fitted Price
£9622
205/75R16 R (113) Image
  • C
  • C
  • 71B
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EcoVan 3

205/75R16 R (113)
  • Tick Icon Car
Fully Fitted Price
£9938

History

Imperial Tyres was founded in 2011, as a premium but budget-friendly brand owned by one of Europe’s largest tyre wholesalers and distributors. A Belgian brand that prides itself on supplying a wide range of tyre sizes and designs to match the needs of different drivers and driving conditions, Imperial tyres is a mid-range brand that ensures quality is accessible to a wide audience.

The tyres produced by Imperial are manufactured in factories which span Europe and Asia, with Imperial’s range of tyres for different terrains and seasons tapping into the need for versatile designs in its home market of Europe.

Imperial’s Position on the Tyre Market

The Imperial tyres brand is positioned as a mid-range brand, valued by drivers for bridging performance and comfort with safety. While not considered a premium brand that competes with names like Michelin, Bridgestone and Pirelli, Imperial Tyres does bring a diverse range of tyres to the market that span all-season and seasonal use, and that are adaptable to different driving conditions.

Just some of the benefits reported by drivers include the comfort of Imperial tyres and the enhanced driving experience that stems from low noise, the fuel efficiency and sustainability of Imperial’s eco-friendly collection, the performance of tyres when faced with challenging conditions and the need for superior wet grip. Imperial tyres are also notably durable, affordable, and offer a diverse range of sizes and models for different journey types.

Popular Imperial Models and Collections

With the Imperial Tyres range spanning different seasons and conditions, drivers can choose between high-performance road tyres and off-road models like the Imperial EcoSport A/T tyres for off-road vehicles. Imperial also has a selection of SUV tyres for those vehicles that navigate different surfaces, with the Imperial EcoSport SUV designed for 4x4 vehicles that switch from road to off-road terrain regularly.

Among the top Imperial tyres, some of the notable models include the Imperial EcoDriver range and the EcoVan range for larger vehicles – with the EcoDriver 5, EcoSport 2 and the EcoSport SUV tyres all highly rated models.

With Imperial tyres manufacturing solutions for vehicles in all weathers, the brand also has an extensive selection of winter tyres – boasting deeper grooves and enhanced traction through stable tread blocks and additional shoulder blocks. These include models like the SnowDragon HP tyres and SnowDragon UHP tyres.

Browsing the Imperial Catalogue by Season
As mentioned in the previous section, Imperial Tyres has options for all seasons and vehicle types – with seasonal design one of the best ways to filter the different models available in your ideal tyre size. Drivers in the UK enjoy the benefit of versatile all-season tyres – boasting year-round convenience that moves seamlessly from winter driving and low-traction roads, to dry performance and wet grip in the summer. However, because Imperial tyres are prolific across the whole of Europe and further afield, the need for seasonal designs that adhere to local regulation and driving restrictions is high. That’s why drivers can choose between all-season tyres and specialist winter and summer designs.

All-season tyres combine the benefits of summer and winter tyres, covering performance on dry roads while also managing the challenges of driving in cold, variable, and even potentially icy conditions. The all-season range from Imperial Tyres covers road and off-road tyres, with some of the top models including the Imperial All-Season Driver tyres, the EcoVan 4S tyres, and All-Season Van Driver tyres.

The summer tyres collection across both premium and mid-range brands offers dry performance and wet grip – both attributes which are crucial in the unpredictable British summer. Imperial’s range of summer tyres includes eco-friendly and sustainable tyres with enhanced fuel efficiency, with reinforced tyres that offer run-flat tyre benefits, and high-performance tyre models. Some of the top summer tyres from Imperial include the EcoSport SUV tyres, the EcoDriver collection which runs from EcoDriver 2 to EcoDriver 4 and EcoDriver 5, and the EcoVan range for summer driving.

Winter tyres boast some of the most prolific attributes, with chunky tread blocks, sophisticated tread patterns, and deep grooves to maximise traction in different conditions. The Imperial winter range of tyres includes models for commercial, and passenger cars. The top rated winter car tyres include the SnowDragon 3 tyres, the Imperial SnowDragon HP high-performance tyres, and the SnowDragon UHP for ultra-high performance driving. SUVs and off-road vehicles can opt for the SnowDragon Van or SUV models accordingly.

Choosing the Right Tyres for Your Vehicle

The best tyres for your vehicle will combine the right size and specification with seasonal requirements. From reliable road tyres for all-season driving, to high-performance summer tyres and winter tyres with a strong grip, Imperial Tyres is not a premium brand, but it boasts many of the same features as brands like Continental and Yokohama.

Owned by a Belgian wholesale giant in the tyre sector, Imperial Tyres offers reliability and durability. Browse these tyres on the Imperial page, or head over to our Knowledge Hub for more insight on tyre brand comparison, tyre sizing, tyre pressure and maintenance, and how to access our local fitting service.