Fortune Tyres was first founded in 1976, making a name for itself through innovation and forward-thinking performance. The first brand and producer in China to make radial tyres, a design trait that enhances handling and fuel efficiency for vehicles of all sizes, Fortune Tyres has become a global brand that derives from Chinese ownership but is headquartered and based out of Europe.

Just some of the accolades and features of Fortune Tyres that makes this such a coveted premium brand, include the innovation that’s rooted in each tyre, the real-world testing, the emphasis on advanced technology for commercial drivers as well as passenger drivers, and a focus on sustainability across the tyre industry.

The use of geographically fixed testing centres puts Fortune Tyres to the test in real-world conditions and is one of the reasons why these tyres are so strong when it comes to seasonal performance. The testing of winter tyres in Finland, and summer tyres in Spain, exposes tyres to real climates and the challenges that tyres need to adhere to. All of this, under international design and manufacturing standards – putting Fortune Tyres ahead of many other tyre brands.

Fortune Tyres is a premium brand, comparable with other top-rated brands like Michelin, Pirelli and Goodyear.

Its collection is extensive, with passenger car drivers able to filter tyres not just by season but by performance attributes – including driver comfort, safety, low noise, and skid resistance.

Some of the benefits of Fortune Tyres, as noted by drivers, include advanced technology, longevity through superior tread design, a diverse range of tyres for different climates and terrains, and value for money. While not the cheapest tyres, Fortune Tyres match their higher price with high quality.

With Fortune Tyres noted for its diverse collection of tyres, backed by real-world testing in facilities and centres that utilise accurate climates and adverse conditions, some of the best models from the Fortune Tyres range are those that specialise in navigating extremes.

While UK drivers can typically benefit from the convenience of all-season tyres, the brand’s investment in mixed seasonal and multi-terrain tyres elevates it above many competitor premium brands.

Among the top rated tyres include Fortune’s own off-road models, such as the Maspire M/T tyre, and the highly fuel efficient FSR701 road tyres. Some other popular models span the SUV market, with the FSR-303 a high-performance tyre that bridges city driving and motorway acceleration with ease. The FitClime FSR-401 is another top rated tyre that provides year-round performance and stability, and multi-terrain safety.

Some other notable models include the FSR-801 tyres, the FunRun FSR-802 tyres, and the seasonal Nivalis Winter Pro performance tyres.

The best tyres for your vehicle balance safety and performance, with comfort, functionality, and durability. Drivers often favour the tyres that offer longevity and fuel efficiency, with superior performance – maximising the features and benefits of their vehicle.

Fortune Tyres is a reputable premium brand that rivals the likes of Bridgestone and Continental, backed by innovation and leading real-world testing. Armed with the right tyre size, load index, speed index, and specifications for your vehicle, it couldn’t be easier to find the right match for your driving needs.

Browse Fortune tyres here, or head to our Knowledge Hub for more on local tyre fitting, tyre maintenance, and more.