Fortuna Tyres
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Fortuna Tyres is a European brand, founded in Belgium and operating under European regulations for tyre production and design. It’s considered a budget-friendly brand that focuses on performance as well as sustainability and safety on the road – with its collection including passenger tyres, SUV tyres, 4x4 tyres, and light truck tyres.

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All Fortuna Tyres

195/60R16 H (99) Image
  • D
  • C
  • 69B
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Euro van

195/60R16 H (99)
  • Tick Icon Car
Fully Fitted Price
£8318
235/65R16 S (115) Image
  • E
  • C
  • 69B
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Euro van

235/65R16 S (115)
  • Tick Icon Car
Fully Fitted Price
£10748
205/75R16 R (113) Image
  • C
  • B
  • 73B
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Ecoplus Van 4S

205/75R16 R (113)
  • Tick Icon Car
Fully Fitted Price
£10918
215/40R17 W (87) Image
  • E
  • B
  • 70B
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Ecoplus UHP

215/40R17 W (87)
  • Tick Icon Car
  • Tick Icon Reinforced (XL)
Fully Fitted Price
£8596
245/35R19 W (93) Image
  • C
  • B
  • 68B
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Ecoplus2 4S

245/35R19 W (93)
  • Tick Icon Car
  • Tick Icon Reinforced (XL)
Fully Fitted Price
£11972
175/80R14 R (99) Image
  • E
  • C
  • 69B
brand-type-fortuna.png

Euro van

175/80R14 R (99)
  • Tick Icon Car
Fully Fitted Price
£7346
195/70R15 R (104) Image
  • C
  • D
  • 70B
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Gowin Van

195/70R15 R (104)
  • Tick Icon Car
Fully Fitted Price
£9128

History

Fortuna Tyres was founded in Belgium in 2005 and has expanded its range in the years since to encompass seasonal collections and a diverse vehicle selection for 4x4s and SUVs as well as standard cars and small trucks.

Ever since it was first launched, Belgian brand Fortuna Tyres has remained committed to European regulations and standards, especially regarding fuel efficiency and noise reduction on the roads. Because European regulatory tyres are more fuel efficient, they are considered an integral part of the industry’s commitment to achieving carbon neutrality by 2050.

Some of the more important investments made by Fortuna Tyres include its access to research and development, and tyre technology, which enhances stability and grip at high-speeds and on different road surfaces.

History Image

Fortuna’s Position on the Tyre Market

In comparison to other tyre manufacturers like Bridgestone and Continental, Fortuna Tyres is not a premium brand; rather, it combines and balances quality with affordability and EU label regulations. One area that Fortuna Tyres are particularly noted for is the sporty performance and optimised stability, achieved through innovative tread design and superior rubber compounds.

Over the years since its original founding, Fortuna’s Tyres has continued to develop and expand its collection – first adding more vehicle types to its tyre line-up and then increasing the number of seasonal designs it offers, releasing new tyres on a regular basis.

Popular Fortuna Tyres Models and Collections

Fortuna’s collection of tyres includes notable all-season tyres for UK drivers to rely on throughout the year, and specific tyres for driving on ice or the wet and dry roads of summer. The passenger car collection is led by models like the Fortuna EcoPlus HP, EcoPlus UHP, EcoPlus UHP2, and EcoPlus 4S tyres. The EcoPlus collection as a whole underpins Fortuna’s commitment to sustainable design and construction, but with the models citing different seasons and designs.

The Gowin collection of tyres is designed to optimise driving in winter, while the Winter SUV range brings the power of winter steering and control to SUVs and off-road terrain.

The All-Season Fortuna C Max 4S is another popular model which combines excellent wet grip with fuel efficiency, noise reduction, and comfort of Fortuna’s top range of tyres. But while all-season budget tyres are popular with the UK audience, owing to our temperate climate and ability to bridge wet and dry surface driving in one cohesive design, being able to identify the best seasonal tyres is an important part of the tyre selection process.

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Browsing the Fortuna Collection by Season
The Fortuna collection of tyres started with a limited selection and has expanded to encompass tyres with deeper tread for winter, with the ability to dispel surface water for summer rain, and with the ability to withstand high temperatures when the weather starts to warm and affect the rubber compound.

Some of the most popular Fortuna tyres are all-season designs, with the Fortuna EcoPlus 4S and Fortuna EcoPlus 2 4S both suitable for passenger cars all year round. For vans and light commercial vehicles, the EcoPlus Van 4S is the best tyre.

The summer tyre range from Fortuna Tyres is built to navigate the changing temperatures and the high chance of transitioning from wet conditions to dry road surfaces over the course of a single journey. The EcoPlus HP, EcoPlus UHP, and Fortuna EcoPlus EV tyres are all built for summer – with the latter specifically for electric vehicles while the first two are both designed to optimise comfort and smooth driving under a high speed index.

Fortuna tyres has a range of winter tyres for passenger cars, off-road 4x4 vehicles, and commercial vehicles – encompassing the Gowin range and the Fortuna Winter SUV and SUV2 tyres. These have chunkier tread patterns and a broader exposure to the surface, to maximise traction across ice and snow. The rubber is also more pliable to ensure that the tyres remain flexible regardless of external temperatures, with a strong sidewall to minimise the risk of damage.

Choosing the Right Car Tyres from Fortuna

With the growing selection of Fortuna tyres available, this is a brand to choose if you want to future-proof your vehicle against climate concerns and sustainability initiatives. Founded under the European tyre regulations, Fortuna tyres are all built with fuel efficiency and carbon neutrality in mind – with drivers needing to follow the right maintenance advice to prolong the lifespan of their tyres.

Browse the available Fortuna tyres by season, tyre size, and rim size, or other features, or head to our Knowledge Hub for more information on comparing tyre brands and navigating the complexity of tyre labelling.