The very first Bridgestone tyre was produced in 1930. Ever since, their tyres have been recognised for:

• Durability
• Diversity across the different collections
• Performance (specifically the Potenza Sport range of tyres)
• Safety
• Sustainability (search for the Alenza and Ecopia collections of tyres which minimise fuel consumption and CO2 emissions)

Some of the key features that elevate Bridgestone tyres and put these into the premium tyre category include the asymmetrical tread patterns, the 3D sipes which improve braking and handling, the unique rubber compound which promotes excellent balance across each tyre, and the high shoulder blocks which support handling around corners and bends.

The Bridgestone Potenza collection is dedicated to performance and is Bridgestone’s answer to racing and performance driving - supporting cornering and stability both in summer and winter.

With so many tyres Bridgestone is one of the leading brands in terms of choice as well as quality and reputation.

Sat at the top end of the market, there are no really cheap Bridgestone tyres. Rather, you get what you pay for with Bridgestone – with the collection spanning bikes as well as commercial vehicles, sport tyres, and passenger cars.

And that’s all before we dive into the specific collections and ranges of tyres available: from the hardy Dueler range for on and off-road driving, to the Enliten and Alenza collections of sustainable and low environmental impact tyres.

Of course, choosing the right car tyre is not just about the brand. It’s also about tyre size, load and speed ratings for your car, and other specifications. For support and advice on choosing the right tyres for you, based on your vehicle and surrounding climate, head to our Tyres.co.uk Knowledge Hub where you’ll find countless guides, FAQs and advisory articles about the tyres you can buy online. Alternatively, our customer service team can help you to compare our range of Bridgestone tyres against other brands – making the right selection for you.